More Than Banking
Introduction
This campaign was an exploration of how banking can do more. We crafted a dimensional world where painterly strokes fused with character animations, grounding them within lifestyle imagery. Working in close concert with June Shin, I helped architect this narrative across a vast landscape of OOH installations and digital media.
Role
Creative Direction
3D Motion
Visual Design
Credits
Ben Nelson
June Shin
Adam Eastburn
Elena Kudriavtseva
Links
Hero Motion Seletions
Defined a cohesive design system that anchored the entire campaign. Led and produced the motion creatives from initial boards to the final visuals. Adam Eastburn crafted the character animations.
OOH Selections
Provided painterly assets for all the static imagery used throughout the campaign, ensuring aesthetic consistency across every medium.
Digital Shelters
Authored a suite of additional motion assets while ensuring the campaign's aesthetic remained uncompromised across all OOH deliverables and digital shelters.
Project
Partner
Domain
© 2026