The Spheres Conference

Introduction

Spheres was envisioned as a sanctuary for ambitious founders. Our narrative was an honest nod to the struggle of building a business, emphasizing the necessity of having the right tools along the way. I partnered with Serena Eom to create a bespoke visual design system for the event that extended across various media and unified the thematic elements of the experience.

Role

Creative Direction

Web Experience

Event Design System

Motion Design

Visual Treatments

Credits

Ben Nelson

Serena Eom

Links

Launch Teaser

Engineered a unique particle system that defined the motion language for the entire event brand. Created this hero display, from the initial concept and storyboarding through to final production.

Selections

Interative Landing Page

Collaborated with engineering to develop a bespoke interactive experience where visitors could drag the sphere and have it react dynamically to mouse events.

From the Event

Designed a celebratory countdown that signaled the transition to the stage and introduced each speaker.

Speaker Treatment

Proceduralized visual treatments for every speaker in the lineup, ensuring each profile was seamlessly aligned with the event's broader design system.

Ambient Loops

Created ambient background videos to anchor the design, simulated particle clusters into a smooth, endlessly looping sequence; this is a segment of that full loop.

Experimental Concepts

These were experimental pieces in spatial portraiture projection. Though the complexity of the execution eventually outpaced our production timeline, the project stands as a testament to the technical curiosity that drives my work.

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