Introduction
Spheres was envisioned as a sanctuary for ambitious founders. Our narrative was an honest nod to the struggle of building a business, emphasizing the necessity of having the right tools along the way. I partnered with Serena Eom to create a bespoke visual design system for the event that extended across various media and unified the thematic elements of the experience.
Role
Creative Direction
Web Experience
Event Design System
Motion Design
Visual Treatments
Credits
Ben Nelson
Serena Eom
Links
Launch Teaser
Engineered a unique particle system that defined the motion language for the entire event brand. Created this hero display, from the initial concept and storyboarding through to final production.
Selections


Interative Landing Page
Collaborated with engineering to develop a bespoke interactive experience where visitors could drag the sphere and have it react dynamically to mouse events.
From the Event
Designed a celebratory countdown that signaled the transition to the stage and introduced each speaker.

Speaker Treatment
Proceduralized visual treatments for every speaker in the lineup, ensuring each profile was seamlessly aligned with the event's broader design system.






Ambient Loops
Created ambient background videos to anchor the design, simulated particle clusters into a smooth, endlessly looping sequence; this is a segment of that full loop.
Experimental Concepts
These were experimental pieces in spatial portraiture projection. Though the complexity of the execution eventually outpaced our production timeline, the project stands as a testament to the technical curiosity that drives my work.
Project
Partner
Domain
© 2026