The Owala FreeSip® Bottle
Introduction
This project began as a study in atmospheric product photography, where I used 3D environments to place Owala's bottles within an elemental narrative of ice and cold. That creative exploration eventually laid the foundation for a robust, scalable visualization system developed in partnership with the Owala team. By engineering a framework for consistent lighting and perspective, we made it possible to render an infinite array of colorways while maintaining total physical fidelity. The result is a library of digital assets that are virtually indistinguishable from the physical products they represent.
Role
Creative Direction
Motion Design
Visual Treatments
Credits
Ben Nelson
Links
Hero
Responsible for the visual execution of the video, including the development of bespoke effects, motion and final visual treatments.
Product Displays
These selections were designed to replace the need for physical product photography by providing a scalable image system for online ordering. This digital framework allowed for total visual consistency across the commerce experience without the logistical constraints of a traditional photo shoot.
Creative Displays
Exploration
A look behind the process of the simulation driven design work for the project.
Project
Partner
Domain
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