Introduction
Point aimed to visualize the fabrication of its bespoke, high-end cards, focusing on aesthetic sophistication, secure payments, and ultimate rewards. To achieve this, we crafted a cinematic experience that showcases the birth of metal, the precise etching of the card, and its customizable features. The result is a clean, compelling portrayal that emphasizes the card's unique craftsmanship and premium utility.
Role
Creative Direction
Motion Design
Visual Treatments
Credits
Ben Nelson
Blake Myer
Links
Hero
Engineered a visual narrative through complex 3D simulations, by orchestrating liquid dynamics and rigid-body physics and capturing intricacies of the manufacturing process, including the molten metal flow and final CNC milling.
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Exploration
A display of additional card features that were explored during the design process, focusing on premium functionality.
Project
Partner
Domain
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