Neon Colorways
Introduction
This exploration was a study in chromatic identity. We sought to celebrate the unique palette of the Point lineup by curating textures and elements that amplified the personality of each card. Through a meticulous approach, we established a sophisticated atmosphere that invites the viewer to discover premium intent behind every colorway.
Role
Creative Direction
Motion Design
Visual Treatments
Credits
Ben Nelson
Blake Myer
Links
Hero
Translated Point's brand promise of elevation into a cinematic display. The narrative is driven by a sense of weightlessness, with each card ascending through the frame to symbolize the heightened experience of the user. Led the video's execution by marrying each colorway with a distinct nature persona, creating a series of environments where the hardware and the natural world exist in harmony.
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Domain
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